On the other hand, I believe the government, through financial subsidies, could effectively address environmental problems with minimal negative adverse effects on society. For example, in Nordic countries, electric cars have been adopted as the favoured vehicles by the residents there. This is in no small part due to generous subsidy programs from their governments, and has greatly contributed to eliminating air pollution in the urban areas of these nations. Another method would be greater investments into publicly funded research with the objective of lessening the financial burden of switching to alternative energy. The high costs of solar and wind power prevent customers from fully utilizing these types of clean energy, so making them more affordable is key to their widespread adoption.